We build proprietary AI tools for every stage of the strategic & creative process.
From ideation through distribution. With privacy and brand consistency.
Not AI as a service. AI as infrastructure.
What We Do
AI workflows & full content production.
We use private and secure generative AI models as a full creative production pipeline — for environment extension, compositing, motion graphics, VFX, previsualization, and/or full A-to-Z content creation. Every AI-generated or AI-enhanced asset is guided by senior creative direction, maintaining brand standards and emotional resonance while dramatically accelerating production timelines and expanding creative possibilities.
Proprietary tools for AI discoverability
We've developed proprietary AI Optimization (AIO) and Answer Engine Optimization (AEO) tools that ensure brand content is discoverable by both traditional search engines and AI systems like ChatGPT, Perplexity, and Claude. Our approach goes beyond traditional SEO — we optimize for how AI models parse, rank, and surface brand information, ensuring your brand appears in AI-generated answers, not just search results.
Data-driven creative direction at scale
Our AI-driven social strategy uses big data analysis to inform creative direction, content planning, and distribution timing. We combine real-time trend analysis, audience behavior modeling, and competitive intelligence to create social content strategies that maximize engagement and conversion — turning data into creative decisions that move the needle.
Ultra77 is S77.AI's forthcoming SaaS platform — a suite of AI-powered tools purpose-built for creative agencies and brand teams. From AIO/AEO optimization and content workflow automation to AI-assisted asset creation, versioning and intelligent distribution, Ultra77 packages our proprietary agency tools into an accessible platform. Built by people who make content, for people who make content.