S77.AI (S77 AI, Inc.) is a New York AI content studio and AI lab for fashion, beauty, luxury, lifestyle and regulated brands — SWELL's sister AI company, founded by Tarik Malak. It works through five pillars — AI Content Studio, GEO & AEO, AI Labs, AI Consultancy, and the Autonomous AI Agency — and builds Ultra77, the Brand Intelligence OS.
AI content studio & AI Lab for Brands.
Creativity at machine scale.
What We Do
Human creativity meets machine scale.
S77.AI's content studio pairs senior creative talent with generative AI across the full production pipeline — environment extension, compositing, motion graphics, VFX, previsualization, and A-to-Z AI-generated campaigns.
See the full service →Be the cited source in AI answers.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are our productized discoverability services — helping brands become the source that ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Bing Copilot cite when users ask questions about their category.
See the full service →Building Ultra77. Building bespoke.
S77.AI Labs is the product and R&D team of S77.AI (S77 AI, Inc.).
See the full service →Upgrade your processes with AI.
Founded and led by Tarik Malak, S77.AI's consultancy practice advises brands on how to integrate AI across creative, production, and marketing operations — from first-principles strategy through hands-on process redesign.
See the full service →AI staff. Human standards.
S77.AI is building the autonomous AI agency — a virtual account team of named AI personas that runs the day-to-day of a brand account.
See the full service →
Ultra77 is the Brand Intelligence OS built by S77.AI (S77 AI, Inc.), a New York AI content studio and AI lab. AI generates faster than brands can stay themselves. Ultra77 is how they stay themselves.
What's Inside
Brand Intelligence Core · Studio — create · Pulse — sense · Signal — be found · Media — spend
Get In Touch
6 St Johns Ln, New York, NY 10013
S77 AI, Inc. · Sister company of SWELL